Forward
Methodology
Introduction
The Community Sector
Scope of the Community Sector
Organizational Culture As Barrier
Declining Trust in Institutions
A Sector with a Weak Sense of Identity
Limited Ability to Work Together
Failure to Make Strategic Communications a Priority
Some Just Don't Want to be Noticed
What the Media Are Missing
What's working for nonprofits
The News Media
New Communication Media/High Technology
Recommendations
Bibliography
A brief list of Community Sector resources on the Web
Types of tax-exempt organizations under U.S. Title 26 Code
Glossary
Index
Download the full report as a PDF file
If you can't open this file you may need to download the free Acrobat Reader from Adobe.
Return to Cover Page
Some Just Don't Want to be NoticedLike the media, private foundations are relatively free from accountability. They must complete an IRS form number 990-PF and give away 5 percent of their assets annually toward the fulfillment of their tax-exempt purpose. Beyond that, what they communicate about their philanthropy is entirely up to them. For many, being noticed is just not a priority. According to one consultant to private foundations, many clients believe that no news is good news when it comes to private giving: "They prefer to give quietly and would never announce their gifts — to the media or anyone else."
|
